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What a brand actually does (and how to tell if yours is doing it)

I was at the gym the other day and the bloke next to me was running on the treadmill in a pair of Converse high tops. Actually running. Not walking. If youve never looked closely at a pair, theyre a…

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James Coulson James Coulson · 31.08.26 · 14 min read
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Converse Shoes

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131 articles
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How to find your brand voice

Youve read your own website back and thought, this could be anyone. Same three words every competitor uses. Passionate. Trusted. Solutions-focused. You know…
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What is a Brand Promise? Why most are just claims

Youve lost work to a business that isnt as good as you. You know it. Youve watched it happen. They looked more professional, they said the right things, they…
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How to name a business: types, mistakes and when to rename

For seventeen years my business was called Csquared Design. I dont hate the name. It did its job for a long time, and theres a version of me thats still a bit…
Brand Messaging Mistakes
21.07.26

The brand messaging mistake that costs you clients

Somewhere on your website right now, theres probably a line that starts with something like Most businesses get this wrong. I understand why its there. Youre…

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