Estate planning with smarter onboarding.
Law Linc
It's Smart Practice.
What we did
Brand, Content, Strategy
Law Linc was born from a clear frustration with the way estate planning and client onboarding were being handled across law firms. As a tech startup entering a complex and highly regulated industry, the challenge was to clearly articulate what the platform does, who it’s for, and why it matters — all while working within a lean budget to prove the concept. Our role was to help shape the foundations of the brand, clarify its positioning, and create messaging that made a technical, AI-powered solution feel human, accessible, and genuinely useful for law firms.
A people-first approach to legal technology.
At the heart of Law Linc is a simple belief: estate planning doesn’t need to feel overwhelming for clients or inefficient for law firms. The brand is grounded in clarity, empathy, and practicality — bringing a more human approach to legal tech. Every piece of messaging was designed to reflect this balance, combining professionalism with an everyday, conversational tone that speaks directly to how lawyers actually work and how clients actually feel during the estate planning process.
Bringing clarity to a complex offering.
As a startup with a proof-of-concept focus, clarity was everything. We worked closely with the Law Linc team to define their core positioning, value proposition, and key messages, ensuring the platform’s purpose was immediately clear: personalised estate planning onboarding, powered by smart AI, built specifically for law firms. The result was a clear and confident messaging framework that explains the product without jargon, highlights real benefits, and positions Law Linc as a practical partner — not just another piece of software.
Building a consistent brand presence, on a lean budget.
With budget constraints in place, our focus was on creating consistency and polish across the brand’s early touchpoints. This included shaping the brand voice and supporting the styling of social media content to ensure Law Linc showed up in a way that felt credible, modern, and aligned with its values. While a full website build was outside scope, the foundations were laid to support future growth, ensuring the brand could scale confidently as the product evolves.
The outcome: a clear, confident proof of concept.
Law Linc now has a strong, clearly articulated brand that supports its growth as an emerging legal tech platform. With defined positioning, confident messaging, and a human tone of voice, the brand is well placed to engage law firms, build trust, and demonstrate the value of smarter estate planning onboarding. These foundations have created a solid platform for future investment, product development, and expansion — proving that even with a lean budget, clarity and strategy can make a meaningful impact.
