Leading businesses on their Salesforce journey
The brainchild of three pioneering technologists who dared to step away from their safe and comfortable jobs, Skie are well established experts in the Salesforce partner arena. The word Skie represents ‘the cloud’ (cloud based apps and storage) and the old logo took a literal approach to this with a cloud encased in a hexagon. Not particularly clever or memorable. Their colour palette was also mainly blue which tied in with the majority of their competition. To make the brand unique in the marketplace, we chose to lean into the digital aspect of the brand. We selected some unique RGB colours that really stand out (and aren’t blue) while using gradient to give the effect of a cloud to accompany a simple yet bold combination mark.