When building a website, constructing it around good user experience is critical to ensuring its success. After all, it is the user who is going to be using your website! And nobody likes to use clunky websites that aren’t easy to navigate. In fact, 70% of online businesses fail due to bad useability. Those are some crazy statistics, right? Clearly user experience is super important. But what makes for good user experience? And how can you change your website for a better user experience? Let’s explore five ways to do so now.
1. Optimise your website for mobiles
Mobile browsing has skyrocketed in the last few years so if you’re not making sure your website is responsive (and thus, optimised for mobile), you’re only hurting yourself. Statistics suggest that 50% of users are less likely to visit a website if it’s not mobile-friendly—even if they love the business. It’s also worth noting that Google recently began to penalise websites that aren’t optimised for mobile ,making this aspect of user experience even more vital. So, for a better user experience—and to ensure you don’t lose Google brownie points—make sure your website is responsive.
2. Consistency is key
As your user navigates the pages of your website everything should have a consistent style in both the design and tone. You don’t want them clicking onto a page and beginning to question whether they’re still on the same site! Consistency creates a better user experience because it shows professionalism and builds trust—both of which are vital for converting browsers into buyers.
3. Draw the eye with well-designed and written headings
Headings can be a great way to catch people’s attention. Not everyone will read everything on your page—especially not to begin with. Often, they’ll look at the headings as a way to get a better idea of whether what you offer is what they’re looking for. So, a key aspect of a better user experience is headings. We recommend using a professional copywriter to help you with your content as there’s a particular way to word website copy to engage your audience.
4. Don’t forget your call to actions
A call to action can make or break the conversion on your website, yet around 70% of small businesses don’t have call to actions on their website. This is absolute madness! Since customers are already primed to determine the hierarchy of content by following visual cues, a distinct button with an action-focused phrase is helpful to users, and thus contributes to an overall better user experience.
5. Speed matters
Making your user wait too long for your page to load could be the difference between keeping them and losing them. High speed internet is readily available these days which means patience is short and expectations are high. Speed is therefore an important part of optimising your website for a better user experience. Check out this helpful blog where we talk more about website speed and the shortening attention span.