Nail your logo design, anchor your brand
Show your customers who you are with a strong logo
A visual representation of your brand, your logo speaks symbolically for your business. While your brand is much more than just a logo, it is still an integral part. Engaging a graphic design agency to craft your logo is the best way to ensure you get a logo that is meaningful to target audience and properly represents your business in the marketplace. While a perception of a brand is built within 10 seconds, it takes between 5-7 impressions before someone will remember a logo. It’s not just repetition but also consistency of experience over time that fosters strong brand recognition.
We like to think of a well-designed logo as a standout feature. It’s capable of doing great things, but not everything. To get the most out of your graphic design logo, you need to start with a brand strategy that develops your logo alongside the other vital components of a strong brand.
What we do
- Visual identity design
- Brand persona
- Style guide development
- Art direction
- Print & web design
- Signage
- Collateral
Why is your brand more than your logo?
Many business owners get caught up in logo development and don’t go the extra step to flesh out their brand. While important, your logo is only one small piece of your branding puzzle.
Many business owners get caught up in logo development and don’t go the extra step to flesh out their brand. While important, your logo is only one small piece of your branding puzzle.
Equally important are your brand personality, colours, website design, typography, content and other digital or printed design elements. All of this comes together to create a three-dimensional brand that connects deeply with your intended audience and leaves a lasting impression. This is why at Embark we only develop logos as part of our brand strategy packages.
Meet your brand strategist
I am a Certified Brand Consultant and entrepreneur, with over two decades of dedication to the design industry, now at the forefront of Embark Agency, a creative powerhouse on the Gold Coast. My proven expertise, demonstrated by developing and delivering over $15 million in brand consulting and design services, fuels my passion for guiding business leaders in creating purposeful, transformative brands. I'm privileged to serve as a business coach and facilitator, having had the honor of working closely with the late Australian business mentor, Kerwin Rae, and remain committed to making a lasting, impactful difference in your brand's journey.
The ideal fit
Our ideal clients are ambitious, purpose-driven and ready to build a brand that actually reflects how good they are. They care about what they do, how they show up and the impact they leave behind – whether that’s on customers, competitors, or the category they’re here to shake up.
At Embark, we help great businesses become even better through strategy-first branding that gets noticed and gets results. If you’re after a partner who’s honest, sharp and not afraid to challenge you (in a good way), you’re in the right place.
Want to know what we’re really about?
View Our Manifesto