Get noticed. For all the right

Rebranding

Zero in on your target audience.

Rebranding isn’t just a facelift – it’s a game-changer. It’s about reshaping how the world sees you; making sure your brand doesn’t just blend in but stands out. The way you show up – your vibe, your voice, your entire look – determines who’s paying attention. But before we shake things up, we dig deep. Who are you really? What do you stand for? What’s your unique edge, and how do you outshine the competition? Whether your brand needs a fresh spark or a total reinvention, our strategists will help you craft a purpose-driven narrative, bold values, and killer messaging to make sure you hit your target right in the centre.

What we do
  • Rebranding workshops
  • Brand and website strategy
  • Tone of voice development
  • Messaging and brand story
  • Stewardship
  • Business planning


Brand Strategy for Touch Textiles
Brand Strategy for Be There
Brand Strategy for Skie
Brand Strategy for Sitrus
Ready, aim, fire

Make your business the only choice

If your marketing’s falling flat and your cost per lead is climbing like a bad hangover, it’s time to get serious about your brand. This isn’t just a touch-up – it’s a full-on overhaul, a chance to realign or even reinvent how the world sees your business. Here’s what a rebranding session with our expert strategist will deliver:

  • Target with precision: We’ll help you crack the code on who your customers are and exactly what they need, so your marketing hits the bullseye every time.
  • Clarity is power: Get crystal clear on your ‘why’ – the reason your business exists – and learn how to showcase it with confidence.
  • Own your space: Walk away with a magnetic brand positioning statement, a bold promise, and a story that sticks. Plus, we’ll craft a unique selling point, a killer tagline, and a set of rock-solid values, purpose, and mission that’ll shape every word you put out there.

And it doesn’t stop there. Our creative design team will dive in to give your brand a look and feel that oozes personality and identity. We’ll arm you with a brand toolkit to keep your messaging consistent and unmistakably you across every platform.

A rebrand isn’t just about looking good – it’s about making a real impact where it counts: your bottom line. The big players know the power of a strong brand, and it’s time you tapped into that power too. We’ll equip you with everything you need to build an unshakeable foundation, positioning your brand as the ‘only choice’ in your industry.

Our rebranding packages are available in person or online, so you can level up no matter where you are.

Brand Strategy for Hock & Go
Brand Strategy for Clarkes Commercial Construction
Brand Strategy for Humiscope
Brand Strategy for Skie
Strategist

Meet your brand strategist

James Coulson
Brand Consultant
James Coulson {title==="Web Design" ? "Web" : "Brand"} Strategist
A logo without a strategy is just decoration.

I am a Certified Brand Consultant and entrepreneur, with over two decades of dedication to the design industry, now at the forefront of Embark Agency, a creative powerhouse on the Gold Coast. My proven expertise, demonstrated by developing and delivering over $15 million in brand consulting and design services, fuels my passion for guiding business leaders in creating purposeful, transformative brands. I'm privileged to serve as a business coach and facilitator, working closely with esteemed Australian business mentor, Kerwin Rae, and committed to making a lasting, impactful difference in your brand's journey.

The ideal fit

We best align with conscious brands.

Those who are riding the wave of change with us, flipping the bird to the old order by creating truly original and progressive solitions that benefit humankind. And that's because we are on a mission to transform the world, one purposeful brand at a time. You can learn more about this in our manifesto.

Our Manifesto
FAQs

Here are some common questions that our clients often ask us

Case Studies

Some of our recent rebranding work