Make your website your hardest working employee
Lost sales, poor conversion and high bounce rates: the cost of a bad website can take a toll on any business. On the other hand, a great website can become your hardest working employee – hustling for you around the clock, never stopping for lunch or needing holidays. Our web developers use tried and tested platforms to build completely customised websites that position you as the expert and – most importantly – convert.
What we do
- Website conversion strategy
- Content strategy
- Customer journey
- Site mapping
- Wireframing
- Complete scope and quote
- User experience design (UX)
- User Interface design (UI)
- Custom Wordpress
- Development & management
The key to conversion
A website strategy gives you the blueprint for how your customers will interact with your website. It provides you with a clear direction for how to make the experience sufficiently memorable and user friendly so it converts more of your online browsers into buyers. Think more leads and better customers. It also gives you the key metrics to then measure your success.
- Gain powerful insights into user experience and how to map out your customer journey to close the deal sooner.
- Explore your business objective and basic SEO to improve your search engine rating.
- Receive a detailed report that highlights the most effective strategy for your website.
Then, should you choose to, we can hand these strategy insights over to our web developers who will use them as the blueprint to create an exceptional website for your brand.
Meet your web strategist
I am a Certified Brand Consultant and entrepreneur, with over two decades of dedication to the design industry, now at the forefront of Embark Agency, a creative powerhouse on the Gold Coast. My proven expertise, demonstrated by developing and delivering over $15 million in brand consulting and design services, fuels my passion for guiding business leaders in creating purposeful, transformative brands. I'm privileged to serve as a business coach and facilitator, working closely with esteemed Australian business mentor, Kerwin Rae, and committed to making a lasting, impactful difference in your brand's journey.
Our approach
Partnership
No one knows your business better than you. We give you the third degree and strategically use your insights to our advantage. Collaboration is the secret sauce to our method, but you didn't hear it from us.
Less fuss, more action
We take our time to understand your business and what you're trying to achieve but once we've got that under our belts, we don't fuss around—we get stuck in to deliver to deadlines.
Results, results, results
We draw on our experience and hours of in-depth research about what will appeal to your target audience to produce outcomes that deliver what you really want. Results.
Outperforming our best
We are not interested in achieving adequate, we seek the exceptional. This involves always pushing ourselves to do better and outperform our greatest accomplishments. Perfect may not be possible but we will die aiming for it.
The ideal fit
Those who are riding the wave of change with us, flipping the bird to the old order by creating truly original and progressive solitions that benefit humankind. And that's because we are on a mission to transform the world, one purposeful brand at a time. You can learn more about this in our manifesto.
Our ManifestoHere are some common questions that our clients often ask us
What is web design?
Embark Agency is a premium Gold Coast website design agency. We believe your website is the digital front door to your business and your hardest working employee. Your website’s primary function is to drive qualified leads to your business through powerful effective marketing strategies. It should be creating brand awareness and driving revenue to your bottom line with an emphasis on attracting the right customers through brand and website conversion strategies.
Why are websites so important to your business?
Over 70% of your buyers’ decisions are made before they contact you. This means they do their homework, research your industry and your business before picking up the phone or emailing you. You don’t want your website to be the reason people don’t buy from you. To make the most of your online presence, your website deserves careful planning and design to ensure it converts as many visitors into buyers as possible.
Your website can be a powerful lead generation tool or an incredible brand awareness and social proofing machine. Both strategies are extremely important for your business to survive or even thrive.
Perhaps it’s simply time for a new website - and this time you want it done properly.
Do I need a new website?
There are 6 x common reasons businesses need a new high performing website.
1. Conversion - You’re struggling to convert website visitors into new clients or sell your products and services.
2. Mediocrity - Your website design is mediocre and is not positioning you as an authority or an expert in your industry.
3. Perception - You are embarrassed as your website does not represent your business well and could actually be doing more harm than good.
4. Slow growth - Your marketing and sales efforts are failing and your website is holding you back from reaching your full business potential.
5. Differentiation - Your website is templated, slow and looks like all of your competitors’ websites causing high bounce rates and no differentiation in the market.
6. Automation - As a business owner you need more freedom to work on things that matter, without wasting your day double handling information.
Why use Embark Agency to build my website?
Embark Agency is a premium Gold Coast website design agency and we have been honing our skills for over 20 years. When building a website, you get what you pay for. We use the expression ‘do it right or do it twice’.
If you have a poorly designed or under performing website, you’re probably experiencing:
- Lost or slow sales
- Low conversion rates
- High bounce rates
- Zero trust
- Poor perception (it’s making you look dodgy)
- Lost opportunity (wasting time going back and forth with your developer because they just don’t get it)
- Countless other problems that impact your results
As a branding agency, we approach every website with a strong focus on your brand. We offer suggestions and strategies to help your business connect with your ideal customers. We lead you through the entire process, sharing our expertise and creative ideas. After all, we’re the experts. Websites are our passion. It’s our job, not yours, to make sure it gets done right.
We also focus on website conversion strategy for high customer conversion, which is the advantage of having a front end design team and a back end development team. In our experience website developers don’t make good designers so having a design team for all things cosmetic is where we achieve the best results.
How much does a website cost?
With all the cheap DIY websites out there, it’s important to understand that not all websites are created equal. The price of websites can vary significantly depending on the level of expertise and experience of the designer; and also the size and functionality of the website.
Websites are a massive undertaking. Without the right team, it often turns into a nightmare. You may find yourself leading the project or in the deep end with a designer that doesn’t have the skills to fulfill your requests. Dare we even mention ... scope creep.
In contrast, we primarily build custom Wordpress websites (no templates) with an emphasis on custom design and a unique customer experience on every website we create. As a premium Gold Coast website design agency, we take a far more strategic and results-focused approach, devoting our attention to following the 3 simple website design rules:
- Clarity
- Strategy
- Persuasion
Most of our websites are around the $15-20k+ mark and can go upwards of $50k.
Where does the process start?
Before we can scope and quote any website we need to first understand what functions the website needs to perform, who are the users coming to your website and what are their goals.
To understand this completely, we offer a Navigator - Website Foundation Strategy which can be done in Zoom or in-person. This is our exclusive Website Development strategy session that allows us to fully scope your website requirements, both from your perspective and from a user’s experience. This is a must for the thorough quoting of any size website project you undertake with us.
The strategy includes:- 2-hour strategy workshop
- Site mapping
- Page layout wireframing
- Scope and quote
This is an $880 inc GST investment and you can book in anytime with me here.
How long does it take to build a website?
There are many different steps to undertake in building your website. Generally, you would be looking at 2-8 months depending on the size and functionality of the website.
What is your website design process?
Because we have a very thorough design process it can take some time to put the puzzle together. We start with a strategy and a plan, we then move into wireframing and content creation.
Once the final content has been supplied, we design all of the main pages on the website in a program called Figma. This allows us to present every page design pixel perfect with UX (user experience) and UI (user interface) in mind.
Then we move to custom development on the Wordpress platform.
Will the website work on my mobile phone?
Yes, ‘responsive’ design is a must. We test every single page of your website on 5 x different screen resolutions (desktop, mobile, laptop, iPad landscape and portrait) and on various different browsers such as Chrome, Firefox, Safari as all web browsers render slightly differently.
The reason we do so much testing is because of the importance of user experience on every device.
Does it include SEO?
There is no point having a website if you can’t find it. SEO or ‘Search Engine Optimisation’ is the other piece to the puzzle. We recommend all website pages are professionally written for high conversion, with researched keywords and the foundations of SEO incorporated into the build.
Copywriting is an extra cost and we can include this in our quote once we have been through the strategy with you.
Will you update my logo or brand in the process?
Brand development is one of our other passions. We do not include custom branding in our website creation but if you are interested in a free consultation you can contact us here.