Transforming a brand into the voice of Australian agriculture.
Cussons Media
Helping agriculture thrive.
What we did
Brand, Strategy, Web
At Embark Agency, our partnership with Cussons Media has been about more than delivering a service, it’s been about shaping a brand that truly represents the agricultural industry. From its beginnings, we worked closely with the Cussons team to define their positioning, brand strategy, and content approach, ensuring the business stood out in a competitive media landscape. Our goal was clear: to establish Cussons Media as the trusted voice for agribusinesses across Australia and New Zealand, delivering high-quality, expert content that resonates with both industry professionals and wider audiences.
A values-driven brand that speaks agriculture.
Cussons Media’s brand is grounded in authenticity, expertise, and community. Every element from the visual identity and brand messaging to content and digital experiences is designed to celebrate the people behind the agricultural sector and simplify complex ideas for a broad audience. By aligning the brand with values like integrity, passion, and innovation, we helped Cussons Media connect deeply with their audience, establishing trust and positioning them as industry leaders.
Creating a brand with clarity and consistency.
We developed a full brand identity system, including a core messaging framework and a brand style guide, to ensure consistency across all touchpoints. This system provides Cussons Media with clear guidelines for tone, visual presentation, and content strategy, enabling them to communicate confidently and consistently. Our approach turned a fragmented brand into a cohesive, professional identity that now stands out as the best in the business.
Designing a platform to showcase expertise.
A key pillar of our work was the website strategy and development. We designed a fully scalable, user-friendly digital platform that highlights Cussons Media’s services, portfolio, and industry expertise. The site features multimedia content, case studies, and an intuitive layout, allowing clients to engage seamlessly and understand the full value Cussons delivers. This digital foundation ensures the brand’s sophistication is reflected online, reinforcing their credibility and market-leading position.
The outcome: A market-leading media agency.
Through strategic collaboration, Cussons Media now operates as a highly respected, specialist media agency with a growing portfolio of agribusiness clients across Australia and New Zealand. Every brand touchpoint from strategy and identity to content and digital presence supports their mission to help agriculture thrive. By combining deep industry knowledge with a sophisticated brand and professional storytelling, Cussons Media has solidified its position as the trusted partner for agribusinesses seeking to engage audiences, educate the public, and grow their brand visibility.
