Building a Global Brand for a Growing Market.
Straightcurve
Simply Better
What we did
Content, Strategy, Web
At Embark Agency, we’ve had the privilege of working with Straightcurve since 2020, helping transform their brand presence and user experience into a seamless global offering.
What started as a brand identity refinement quickly evolved into a full-scale partnership – encompassing every element of their marketing, digital platforms, and strategic direction. With distribution spanning multiple countries and audiences ranging from DIY gardeners to professional landscapers, Straightcurve needed a clear, consistent, and scalable brand system to drive their growth.
Navigating complexity with innovative design and digital solutions.
One of Straightcurve’s biggest challenges was the complexity of its product range and the diversity of its markets. To address this, we delivered innovative solutions across UX, design, and digital touchpoints.
We developed multi-language, multi-country websites with tailored content and pricing for each region, ensuring a seamless experience for diverse audiences.
We also created a refined and intuitive UI/UX design that simplified product browsing and purchasing for different customer types. In addition, we implemented smart QR code integrations that link products directly to installation videos, providing customers with effortless, step-by-step guidance.
Together, these improvements streamlined the customer experience, reduced friction across markets, and positioned Straightcurve as an accessible, user-friendly brand for a global audience.
A cohesive brand identity across every touchpoint.
We redefined Straightcurve’s visual identity to reflect its innovative, practical, and design-led approach to garden edging.
This comprehensive overhaul extended across product packaging and stationery, brochures, flyers, and advertising materials, distributor and retail signage, as well as web design and digital assets. The result is a modern, professional, and scalable brand identity that resonates with customers and strengthens Straightcurve’s global positioning.
The outcome: A globally recognised brand.
Our relationship with Straightcurve goes beyond design and delivery – we act as an extension of their team. By providing strategic advice on marketing, brand execution, and growth opportunities, we’ve built a values-aligned partnership that has supported their expansion into new markets and strengthened their position as an industry leader.
Today, Straightcurve has a strong, cohesive brand presence that is both functional and aspirational. From their multi-country eCommerce and distributor platforms to refined marketing collateral, they now have the clarity, consistency, and digital tools needed to continue growing across multiple regions and customer segments.
