We have
your back

A strong looking, super friendly brand.

Already well established in the secondhand goods retail market with four stores in and around Brisbane, Hock & Go planned to shake up the market and expand to the Gold Coast. The team needed a brand to bring their vision to make payday loans easy and accessible to life. The concept was to create a more approachable product that would better serve their customers and remove the taboo around purchasing secondhand goods or hocking goods for quick cash.

To get an in-depth understanding of their well-established business, we visited their current stores for some insights. While the team wanted to attract a new customer, it was important to continue appealing to their current customer base as well.

Each of the elements of the brand works together to create a personality that resonates across the business and marketing channels. Yellow steals the show as our friendly and approachable hero colour, with black and white as the support act. We had a clear vision for the font but finding the right one with just the right amount of character was challenging. We cracked it eventually! The tone of voice is casual, cheeky and cool. We played around with pop culture phrases to make the brand fresh and approachable.