Optimising your
daily workflow

A strong, approachable brand for an innovative business workflow start up.

Hiperflow is an intuitive business operating system that optimises all processes and day-to-day workflows for business owners. Solving real time issues while upskilling employees to drive performance, this innovative software is designed to alleviate common challenges business owners face and help them transition away from being the operator within their business.

As a start up, Hiperflow needed to hit the market with a strong brand. They engaged us to develop their strategy and overall branding design. Nailing their target audience – busy business owners who are looking to futureproof their business and increase their bottom line – allowed us to position their brand in the marketplace and work out their USP, brand promise, personality and tone of voice. We then took the outcomes from the strategy into design to develop a visual identity that best represented who Hiperflow would be as a business.

Hiperflow is all about bringing information, processes and workflows into one central hub. We opted for circular forms in the logo to represent flow as an endless smooth loop – how you want your business to operate. The merging of the circles represents the cohesion that comes from bringing all of these separate processes together. The font, ‘Runda’ was selected for its simple shapes, open forms and elegant execution to convey messaging with clarity and confidence. Green was selected as the primary colour representing balance, growth, learning and harmony. The darker green balances out the ‘fun’ brightness of the supporting palette to maintain an overall corporate feel.

The end result is a brand that exudes meaning yet is simple, friendly and confident with a bit of a colour punch for a tech/start up vibe. The design principles and elements can be carried through various touchpoints to ensure a cohesive and consistent brand across the board.