Rapid response,
exceptional care

Executing a new brand identity for a mutli-facted aeromedical organisation.

LifeFlight is a world leader in aeromedical care and Australia’s most diversified service, with both a fixed and rotary wing fleet for community and commercial service. Throughout our long relationship we have assisted with numerous branding and marketing tasks including successfully launching their new visual identity following a rebrand, creating event collateral for fundraising galas, preparing corporate proposals for the Simulation Centre and developing student handbooks for the Training Academy.

Following their rebrand in 2016, we were tasked with taking the new logo and executing the new brand identity approach. This included crafting individual identities for each arm of their organisation, from the community rescue service to the training academy.

Under the LifeFlight Australia umbrella are an additional six brands that we work with – RACQ LifeFlight Rescue, LifeFlight Foundation, LifeFlight Air Ambulance, LifeFlight Retrieval Medicine, LifeFlight Training Academy and the Thales LifeFlight Simulation Centre. With this diverse range of brands, comes the challenge of keeping the brand consistent, whilst also switching between emotional, learning, informational or sales-driven design approaches.