When it comes to generating business marketing ideas, it can be easy to get stuck in a rut and churn out the same old things you’ve always done. In today’s market, however, that’s just not going to cut the mustard.
It’s a consumer’s world out there and if you’re not paying attention to what they’re telling you they want and need, you’re going to miss the boat in a big way. So with this in mind, let’s look at a few essential business marketing ideas that will help you to stay alive in the 2020 market.
Keep yourself cutting edge
One thing’s for certain—we’re all bombarded with marketing and advertising messages. This means that all of us develop a kind of advertising immunity where we simply don’t see everything that we are exposed to. It has to be something different, unique and compelling to catch our attention. So, while this isn’t necessarily a business marketing idea, it’s definitely a marketing essential to ensure that you stay with the times and adapt to suit changing consumer preferences in 2020. Consider investing in some research to better understand your consumers and what they are looking for from you.
Set yourself apart with your USP
Your USP (unique selling point) is what differentiates you from your competitors. Not only should your USP be truly unique, it should communicate your values since so many consumers these days are drawn to values-driven companies. While it takes time and careful consideration, your USP is one way to really stand out from the crowd so don’t underestimate its power as an essential business marketing idea.
The secret sauce of a great USP
Think content, content, content
It may seem backwards to give away free content in order to generate sales, however, content marketing has been shown to generate three times as many leads as outbound marketing while costing 62% less. One of the reasons it is believed to be so effective is that it builds trust and establishes expertise via education. While content marketing should be a key business marketing idea for you in 2020, be sure to avoid these common content marketing mistakes.
Could influencers help you sell?
Influencer marketing is already big business and it’s projected that it will reach a $10 billion market this year. On top of this, research also suggests that the majority of consumers feel more confident that they can rely on influencer content to guide them. Whether it’s right for you or not will depend on the type of business you have and the product you’re offering. Presently, influencer marketing it more geared towards product related industries though it is rapidly expanding into the travel and other service related industries. There are different tiers of influencers based on their followings and priced accordingly so sometimes it can be good to dip your toe before diving straight in.
Include video marketing for a bigger impact
Another essential business marketing idea for the current market is video marketing. Research suggests that using a storytelling approach with video content helps to build an emotional connection between consumers and a brand while also building authenticity and trust. While more polished and structured videos are great, don’t forget about the power of a more casual approach. Instagram stories allow you to showcase a more human touch and, even though they are only live for 24 hours, they create a high impact.
