FEATURED

Brand vs Performance Marketing: New ANZ Data (2026)

You know where your best clients come from, it’s usually a referral or a warm intro, someone who trusted you before they ever picked up the phone. And yet most of your marketing money goes somewhere…

WRITTEN BY
James Coulson James Coulson · 27.10.26 · 14 min read
Read article
brand vs performance marketing

Latest Articles

138 articles
3 pixelated ghosts on a blue background - market segmentation for small business
28.09.26

Market segmentation: why the average customer doesn’t exist

You know you’re good at what you do. Your clients stick around and your work holds up over time, yet the enquiries coming through are a mixed bag of price…
Embark Website mockups on different devices - award-winning website
23.09.26

What Building Our Award-Winning Website Taught Us

Most agency websites look the same, minimal, white and safe and for years, ours was no exception. So when we rebranded last year, we set ourselves a harder…
How to use AI for Branding
22.09.26

How to Use AI for Branding: The Brief That Works

Anyone who’s started a new business in the last year has tried it. You’ve opened ChatGPT, typed something like “create a brand for my business” and hit enter.…
Blue background with AI Search Visibility written over the top with a robot peaking in from below
15.09.26

AI Search Visibility: What It Is and How to Fix It

Type your own category into an AI Chat, something a customer would actually ask ‘Best commercial fitout company on the Gold Coast?’ or ‘ Who should I use for…

From the Studio

FREE STRATEGY SESSION

Fix your brand to attract more customers.

FREE 1 x hour one-on-one Strategic Brand Audit for Australian service based businesses.

Apply Now   Apply Now   Apply Now   
most trusted brands in Australia
07.09.26

Most Trusted Brands in Australia 2026 (Roy Morgan List)

You’ve changed your logo (possibly twice) new website, new tagline. A rebrand that cost more than you’d like to say out loud, and a folder of files you’ve…
How to choose a niche graphic
02.09.26

How to choose a niche for your business

If you’ve already accepted that narrowing is the right move and you’re stuck on what to narrow to, this piece is for you. That’s a different problem to the one…
Converse Shoes
31.08.26

What a brand actually does (and how to tell if yours is doing it)

I was at the gym the other day and the bloke next to me was running on the treadmill in a pair of Converse high tops. Actually running. Not walking. If you’ve…
how to find your brand voice
25.08.26

How to find your brand voice

You’ve read your own website back and thought, this could be anyone. Same three words every competitor uses. Passionate. Trusted. Solutions-focused. You know…
Brand Promise - Tomato being squashed with Australian Grown over it
09.08.26

What is a Brand Promise? Why most are just claims

You’ve lost work to a business that isn’t as good as you. You know it. You’ve watched it happen. They looked more professional, they said the right things,…
CSQD logo transitioning to the Embark Logo
28.07.26

How to name a business: types, mistakes and when to rename

For seventeen years my business was called Csquared Design. I don’t hate the name. It did its job for a long time, and there’s a version of me that’s still a…
Brand Messaging Mistakes
21.07.26

The brand messaging mistake that costs you clients

Somewhere on your website right now, there’s probably a line that starts with something like “Most businesses get this wrong.” I understand why it’s there.…
You've viewed 11 of 138 articles

Ready to build a brand that drives growth?

Wherever your vision leads, we turn it into something people can see, feel and rally behind.