FEATURED

How to build a premium brand (without being luxury)

You dont build a premium brand by telling people youre premium. You build it by signalling it, in a hundred small choices, until people arrive at the conclusion themselves. Thats the part most…

WRITTEN BY
James Coulson James Coulson · 06.07.26 · 10 min read
Read article
Telstra Shopfront Mockup

Latest Articles

124 articles
A guide in how to Launch a product brand
29.06.26

How to launch a product brand (strategy-first guide)

The smartest way to launch a product brand is to start with strategy, launch lean, and prove the concept before you scale. Get the foundations right first, the…
types of logos examples
18.06.26

The 7 Types of Logos Explained with Examples

The seven main types of logos are wordmarks, lettermarks, pictorial marks, abstract marks, mascots, combination marks and emblems. Each one represents your…
signs you need a rebrand
17.06.26

Signs you need a rebrand a 2026 guide

Signs youve outgrown your brand (and what to do about it). Theres a small moment most established business owners know well. Someone asks for your website. And…
Embark mere exposure effect marketing
15.06.26

Why your marketing is working even when it feels like it isn’t

The mere exposure effect explained for Australian business owners, and why consistent marketing is your most powerful brand building tool. If youve ever felt…

From the Studio

FREE STRATEGY SESSION

Fix your brand to attract more customers.

FREE 1 x hour one-on-one Strategic Brand Audit for Australian service based businesses.

Apply Now   Apply Now   Apply Now   
how to build a personal brand
11.06.26

How to build a personal brand and why it matters

People connect with people. As the CEO or executive of your business, establishing a personal brand can help your audience to connect with your business.
brand architecture examples
10.06.26

20 Brand Architecture Examples from Apple, Disney, P&G and More

If youve read our guides on the five types of brand architecture or the Branded House vs House of Brands decision, you already know that how you organise your…
Brand Architecture
03.06.26

The 5 Brand Architecture Types Explained

Your brand and business started out simply. One business. One brand. And even that was hard to manage at times. As you grew, you added products and services,…
how to register your business on Google Logo 2026
01.06.26

How to register your business on Google – 2026 guide

Is your business registered on Google? It’s one thing to have a website that shows up in a search and another thing entirely to use Google My Business.
Animated banner of shapes representing branded house vs house of brands BLOG
01.06.26

Branded House vs House of Brands: Which Is Right for Your Business?

If you have read our guide to the five types of brand architecture, you already know that the way you structure your brands matters enormously. It shapes how…
why businesses fail Australia
25.05.26

Why 60% of Australian businesses fail and the two strategies that fix it

Most businesses are built back to front. Here is what that actually means and how to fix it. 60% of Australian businesses fail within their first three years.…
5 Aussie brands that broke every branding rule and won
21.05.26

5 Aussie brands that broke every branding rule and won

What Jims Mowing, Harvey Norman, CPAP Direct, Lube Mobile and Anytime Fitness can teach us about brand strategy in 2026. Every brand strategist has a list of…
You've viewed 11 of 124 articles

Ready to build a brand that drives growth?

Wherever your vision leads, we turn it into something people can see, feel and rally behind.