Privacy Policy

At Embark Agency, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website embarkagency.com.au or engage with our services. Please read this policy carefully to understand our views and practices regarding your personal data.

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Information We Collect

We may collect personal information that you voluntarily provide to us when you interact with our website, enquire about our services, or engage us for a project. This includes:

• Name, email address, and phone number submitted through contact or booking forms
• Company name and job title
• Project details and brief information shared during consultations
• Billing and payment information when you engage our services
• Communications and correspondence between you and our team

We also automatically collect certain technical information when you visit our website, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source that directed you to our site
• Device type and screen resolution

How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Responding to your enquiries and providing requested information about our services
• Managing and delivering projects you have engaged us for
• Scheduling and conducting consultations and appointments
• Sending relevant communications about your project or our services
• Improving our website experience, content, and service offerings
• Analysing website traffic and usage patterns to optimise performance
• Complying with legal obligations and protecting our rights

We will never sell your personal information to third parties. We only share your data when it is necessary to deliver our services or when required by law.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather usage data. Cookies are small text files stored on your device that help us understand how visitors interact with our site.

We use the following types of cookies:

• Essential cookies — required for the website to function properly, such as session management and security features
• Analytics cookies — help us understand how visitors use our site, which pages are most popular, and where users may encounter issues
• Functional cookies — remember your preferences and settings to provide a more personalised experience

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Services

We use a number of trusted third-party services to operate our business and deliver our services effectively. These may include:

• Google Analytics — for website traffic analysis and reporting
• Calendly — for appointment scheduling and booking management
• SendGrid — for transactional email delivery
• Vercel — for website hosting and deployment
• Teamwork — for project management and task tracking

Each of these services has their own privacy policy governing how they handle data. We encourage you to review their respective policies. We only share the minimum information necessary for these services to function on our behalf.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions and enquiry data are retained for up to 24 months after your last interaction with us
• Client project data is retained for the duration of our engagement and up to 5 years afterwards for reference and legal compliance
• Analytics data is retained in aggregated, anonymised form and does not identify individual users
• Financial records are retained as required by Australian tax and business law

When data is no longer needed, we securely delete or anonymise it in accordance with our data management practices.

Your Rights

Under Australian privacy law, you have the following rights regarding your personal information:

• Access — you can request a copy of the personal information we hold about you
• Correction — you can ask us to update or correct inaccurate information
• Deletion — you can request that we delete your personal data, subject to legal and contractual obligations
• Objection — you can object to certain types of processing, such as direct marketing communications
• Portability — you can request your data in a structured, commonly used format
• Withdrawal of consent — where processing is based on your consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 days.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal information, please get in touch:

• Email: hello@embarkagency.com.au
• Website: embarkagency.com.au

If you are not satisfied with our response to your privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).