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Market segmentation: why the average customer doesn’t exist

You know you’re good at what you do. Your clients stick around and your work holds up over time, yet the enquiries coming through are a mixed bag of price shoppers and tyre kickers, with the odd…

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James Coulson James Coulson · 28.09.26 · 16 min read
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3 pixelated ghosts on a blue background - market segmentation for small business

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